Ombeline
Guillaume

Art director-image maker

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Maison Margiela Fragrances

Valentine's Day 2024

Poster

Digital and Social Campaign

For this Valentine's Day campaign, let's dive into the heart of a minimalist artist's studio. The harmony of textures and the magic of glass transparencies magnify the light coming from a neon sign vibrating to the rhythm of a passionate heartbeat. The Maison Margiela Fragrances perfume bottles are set out meticulously, forming a cubic work of art created by artist Jeanne Briand. This unique creation highlights the symbolic heart shaped by the neon, embodying love.

Credits

Photographer: Louis de Roffignac
Light Assistant: Soraya Sanini
Set Design: Lune Kuipers
Agency: Uzik